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Here\’s how to grow your retail business using social media sites like Facebook and Twitter to get more foot traffic for your business.

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Social media is far too often heralded as the death of email marketing. In fact, social media\’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.

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Branding used to be easy; You hired a advertising agency which created an imago for you and shouted who or what your brand was. Now it\’s a different game.

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Social media guidelines allow you to implement the tactics your business needs for a successful social media strategy.

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In the race to social media stardom, plenty of bloggers have joined Twitter and are furiously tweeting the titles and openings of every post they publish. When they launch a product or open registration for a seminar, they tweet that. …

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A central Pennsylvania technological college with fewer students than many Facebook users have friends is blacking out social media for a week.

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Linking social media technology to retail portals allows shoppers to be better informed and help spread information online, helping businesses drive sales and returns on investments from social platforms.

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